John Lewis have announced they will be scrapping ‘boys’ and ‘girls’ labels on their clothing, and won’t have separate sections in their store.
Their clothing will still feature typically ‘feminine’ and ‘masculine’ designs, but the point is that anyone can wear them. They’re also launching a unisex collection, with dinosaur and spaceship print clothes. CUTE.
Caroline Bettis, head of childrenswear, said:
“We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.”
Of course, this has caused a divide in opinion amongst the public – because people can’t just be chill about this sort of thing.
Angry Daily Mail readers are (shock) proclaiming it “Political Correctness Gone Mad” because how else will they know which part of the shop to go to???? SOS!
Honestly, it seems pretty narrow minded to freak out this much at the idea that you can’t fit your kids into pre-conceived pink and blue boxes. It’s as if parents can’t just see their children as human beings, but rather a gender, or even a sexual thing that has to stick to the Gender Rules – when obviously, life doesn’t always work that way. Some people don’t feel they can identify as the gender they were assigned at birth and we’re seeing this more and more often now, and earlier on in life.
If we raise children to believe they’re just PEOPLE, not a frilly pink dress or a pair of football boots, then this gives them the freedom to choose how they want to dress, act, and generally identify.
John Lewis aren’t saying that children can’t express their assigned gender if they so wish. They’re not trying to force all kids to become non binary beings. Little girls can still walk into that shop and pick up a pink dress and rock it – they’re just saying if a boy wants to do that, he can too.
And either way – they’re a HUGE nationwide retailer, so they’re hardly going to go bust because some right wing people are deciding to “boycott” them. So all in all, this is a positive thing, and will hopefully lead to more retailers doing the same, and kids and parents feeling a lot more comfortable when they shop.