Munroe Bergdorf, L’Oreal’s first transgender model, was sacked after posting this on her Facebook page:
“Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people. Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism.”
Today, L’Oreal said that “The L’Oreal Paris True Match campaign is a representation of these values and we are proud of the diversity of the ambassadors who represent this campaign. We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her.”
Munroe justified her post by saying that when she said all white people are racist, she was “addressing that fact that western society as a whole, is a system rooted in white supremacy – designed to benefit, prioritise and protect white people before anyone of any other race.”
“Unknowingly, white people are socialised to be racist from birth onwards. It is not something genetic. No one is born racist.”
People have fought back against L’Oreal’s decision by tweeting with the hashtag #boycottLOreal.
L’Oreal hired Munroe as part of their #allworthit campaign, and now it seems clear that they most likely hired her as a token gesture, not because they stand with her on the causes she believes in.
As a transgender woman of colour, L’Oreal should be listening to what Munroe has to say about oppression and privilege. In the fight against racism, they chose to look at white people as the victims… no huns.